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Photo Illustration by Luis G. Rendon/The Daily Beast/Getty ImagesLaw Roach is no stranger to controversial looks. Whether the renowned celebrity stylist and image architect is showing up bulge-first to the 2023 CFDA awards or dressing his longtime client Zendaya in ostentatious tennis couture for her Challengers press tour, Roach is unafraid of risk on the red carpet. That confident conviction extends to his larger body of work, too. Last year, Roach shocked the fashion and entertainment industries when he announced he would retire from styling to pursue his own ventures. And though he still works closely with Zendaya (and will occasionally pop up to style a friend and client like Celine Dion for her surprise appearance at this year’s Grammys), navigating uncharted waters has been tricky.
“I’m figuring it out!” Roach tells me over Zoom, laughing to himself. “As far as my style and the way I want the world to see me, it’s changing a little bit. I think that’s okay.” Roach is promoting his latest gig outside of the world of styling, a new E! Network reality show called OMG Fashun, which he’s hosting alongside megawatt multihyphenate, Julia Fox. While this is far from Roach’s first foray into reality television, it’s certainly his most exciting yet. The series is a design competition that pushes for sustainability in the fashion industry through outlandish, upcycled looks that viewers could easily replicate and remix at home. (Think Project Runway for the Brooklyn club kid scene.) It’s the perfect addition to Roach’s portfolio, which already boasts a slew of outrageous and exciting styling decisions and branding tactics that have made him as famous as his A-List clients.
Despite all of that fame and recognition, Roach is amiably humble. His small voice livens up and practically floats through the Zoom window when we discuss OMG Fashun and Fox, whom he credits with creating a work environment where he felt he could be authentically himself. If Roach has had trouble nailing down exactly who he is and where he wants to be, it would be hard to know just from listening to him speak. He talks about his career and next moves with the brazen self-assurance of someone unafraid of making mistakes, an attitude he partially attributes to his success. “If there is any critique [online] that I somewhat agreed with, I take that, and use it for the next go-around,” Roach says.
English (United States)