MSNBC’s On-Air Ronna McDaniel Drama Did Little to Boost Ratings

The open revolt that played out on MSNBC’s airwaves over Ronna McDaniel’s NBC hiring may have made compelling television for political media junkies, but it didn’t do much to expand the cable-news channel’s overall audience.

According to Nielsen, the network’s primetime ratings on Monday night were virtually unchanged from the previous three weeks, even as host after host blasted NBC management for hiring the former Republican National Committee chairwoman as an on-air political analyst. Even MSNBC’s biggest star Rachel Maddow, who used the first half-hour of her show to tear apart the hiring and urge NBC executives to reverse their “inexplicable” decision, saw no boost in the ratings that evening.

Following last week’s announcement that McDaniel had joined the network, NBC News chief political analyst Chuck Todd condemned the hiring during a stunning segment of Sunday’s Meet the Press, opening the floodgates for other on-air stars within the NBC family to follow suit.

Read more at The Daily Beast.