Kim Kardashian’s Built-In Nipple Bra Ad Is Completely Brilliant

Whenever my gorgeous little fingers fly to my keyboard to write about Kim Kardashian—entrepreneur, comedian, and revered, sometimes-Irish actress—my inbox is almost as instantly filled with hate. “Will you shut the hell up, you feckless queen?” one thesaurus-browsing fan wrote to me last week. “Stop embarrassing gay people with Kardashian crap. I mean, are you that vacuous?” (Yes, I am, but that’s not the point.) To my new friend, I have one thing to say: I’ll stop bringing shame to our community when Kim Kardashian stops being an innovative genius.

It looks like that won’t be happening anytime soon, given the launch of Kardashian’s latest (and perhaps greatest) invention yet: the SKIMS Ultimate Nipple Bra. It’s a bra with a built-in hard nipple shape on the breast, and I genuinely think it’s the most sensational thing I’ve seen all week. But even more clever is Kardashian’s advert announcing it, which I believe to be irrefutable proof that this woman is—like it or not—a real, bonafide talent.

In the ad, we’re thrust into the beige interior of SKIMS HQ. For those who may be unfamiliar: SKIMS is Kardashian’s highly successful shapewear brand (once briefly called “Kimono,” in one of her more blatantly boneheaded gaffes), famous for its body-hugging intimates in a wide array of nude skin tone colors and ultra-soft fabrics. As a successful businesswoman, Kim always has her head in the game, and here, we get an exclusive, behind-the-scenes peek at her proprietary process.

Read more at The Daily Beast.