March Madness and binge-drinking have long made for a dynamic duo in college sports, so it’s hardly surprising that a major beer brand would want to partner with a powerful social media influencer to get people talking about their particular brew. It’s a simple equation that has found success time and again in our TikTok-powered world. But, as John Oliver explained, Bud Light wasn’t banking on the extreme anti-trans backlash that followed their brand partnership with trans TikTok star Dylan Mulvaney.
On Sunday’s episode of Last Week Tonight with John Oliver, the host seemed truly flabbergasted that anyone could be more offended by Mulvaney’s innocuous promos than they are the taste of Bud Light itself, which Oliver described as “the beer you’d give a child to drink to teach it a lesson” and “a beer that asks the question: Are we allowed to call cat urine beer?’”
“But people on the right absolutely lost their shit over this, because Bud Light partnered with a trans woman,” Oliver explained. “There have been calls for boycotts and this incredibly stupid video from Kid Rock.”