First look inside Belfast International Airport's revamped Duty Free

1 month ago 459

Belfast International Airport and Lagardère Travel Retail have begun the transition to a new Aelia Duty Free walkthrough outlet, which will bring Duty Free, Food and Beverage and Travel Essentials into one seamless retail experience.

Transition to the new store begins this month and will provide a new walkthrough experience for passengers as they leave the security hall and enter the duty-free store before exiting into the Departures concourse. This latest phase is part of the ongoing five year £100m investment plan that was launched in October 2023.

Dan Owens, CEO of Belfast International Airport, said: "This next phase of our redevelopment continues to elevate the passenger experience at Belfast International Airport.

"The new retail and dining offer not only brings iconic names to our terminal but also proudly showcases the best of Northern Ireland to the world."

The new Duty Free area inside Belfast International Airport

The new Duty Free area inside Belfast International Airport

The transformation of this retail space at Belfast International Airport will include an expanded portfolio of global and local brands such as Jo Malone and Rituals with Charlotte Tilbury and Creed set to launch in the coming weeks. It also features the debut of White Star Coffee Co., a bold new locally inspired dining concept that elevates the food and beverage experience at the airport.

The new Discover Belfast store will also be embedded within the Duty Free area. This dedicated space celebrates the best of Northern Ireland, allowing travellers to explore regional icons with souvenirs, oremium confectionery and exclusive products from homegrown brands.

The new Duty Free area inside Belfast International Airport

The new Duty Free area inside Belfast International Airport

Through strategic partnerships with local companies such as McConnell’s Irish Whisky, Born & Bred and Boatyard Distillery, the new store enables local brands to enhance their visibility and connect with a truly international customer base, introducing Northern Irish brands to a global audience.

Peter Newbould, CEO of Lagardère Travel Retail UK and Ireland, added: "Our vision is to reimagine the airport journey by blending global brands with authentic local experiences. With this transition, we're not just enhancing retail—we’re creating moments of discovery and inspiration for every traveller passing through Belfast."

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Source: www.belfastlive.co.uk
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