Dems Have a New Strategy to Juice Grassroots Fundraising—and It’s Already Working

1 year ago 581

Photo Illustration by Luis G. Rendon/The Daily Beast/Getty Images

The group responsible for electing Democrats to statehouses saw its best first quarter for grassroots donations in history, thanks in part to a new focus on recurring donations, according to information first shared with The Daily Beast.

Launched in January, Down Ballot Defenders has already helped the Democratic Legislative Campaign Committee raise $2.3 million in grassroots donations this year. The DLCC elicited that record-breaking sum—a 45 percent increase over its last highest first-quarter haul back in 2021—through calls, texts, in-person engagements, and online, largely among small-dollar donors.

Nearly one in four of the group’s grassroots donations are recurring, and nearly one in five of its recurring donations began over the past three months.

Read more at The Daily Beast.

Source: www.thedailybeast.com
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