Why a second 'Infinite Challenge' has yet to emerge

MBC’s legendary reality TV show “Infinite Challenge” celebrates its 20th anniversary this year, a rare milestone in Korean television. Though the show ended in 2018, it remains a cultural icon frequently referenced by fans and industry insiders alike. Yet despite the program’s lasting popularity, no entertainment show since has come close to matching its influence. “Infinite Challenge” premiered on April 23, 2005, under the title “Reckless Challenge” and ended its run in 2018. At its peak, the program achieved a nationwide viewership rating of 28.9 percent, earning it the nickname “the show of the nation.” Even years after its final broadcast, the show continues to attract viewers through streaming platforms, and related merchandise remains in demand. Comedian Yoo Jae-suk, the show’s central figure, acknowledged its lasting impact during a livestream on MBC’s “Hangout With Yoo,” saying, “Many people still miss ‘Infinite Challenge’ and rewatch old episodes.” To mark the 20th anniversary, MBC is launching a range of events and content. These include an