Cardi B promotes JungKwanJang ginseng on TikTok

By Ko Dong-hwan

American rapper Cardi B recently praised JungKwanJang, a signature brand by red ginseng extract health supplement maker Korea Ginseng Corp (KGC), in a video she posted on TikTok, boosting interest in the product among her global fans. Cardi's video has surpassed 1.2 million views as of Friday.

In the video, the artist consumed a stick of Everytime, grimaced, and went on to compliment the product.

“No lie, it tastes so nasty but it gives me a rush, like an energy drug on steroids,” she said. Cardi added, "Maybe because I'm five months postpartum and 32 years old but I'm just tired and so sleepy.” The rapper added that coffee failed to keep her awake.

“I’ve been using it (Everytime) for the past week and a half. This has been keeping me wired. This has been boosting my immune system and keeping me up. It's been curving my fatigue. If you are tired or sleepy, feel so drained out, this type of product will change your life,” she said.

KGC, the largest ginseng-based health supplement developer in Korea, earlier this month promoted JungKwanJang and red ginseng’s health benefits at this year’s Natural Products Expo West in Anaheim, California. The company at the event introduced three types of Everytime that it plans to launch on e-commerce giant Amazon.

“Cardi B’s viral video has boosted the brand’s popularity in the U.S.,” a KGC official said. “We’ll keep developing localized products in our overseas markets and expand our global supply chains.”

KGC previously launched JungKwanJang at Sprouts Farmers Market, a grocery chain in the U.S., and Welcia, a major drugstore chain in Japan. Both retail companies have never shelved products from other Korean health supplement makers before, according to KGC.

JungKwanJang currently features Cardi B's TikTok video on its U.S. website and its official TikTok account.