Screenshot: Private Island, Pizza Later, DemonFlyingFox
Artificial intelligence is truly having a moment, and advertisements might be the next frontier for the rapidly advancing technology. As AI art generators, music creation, and even video engines continue to be released and get better, it might be sooner rather than later that we also see AI used regularly in advertisements.
Thankfully for now, these pieces of tech are far from perfect, with art generators continuing to be wonderfully incapable of developing accurate human hands, for example. Until the takeover of our society at the mercy of a sentient artificial intelligence, we can continue to laugh at the absurdity that is AI-generated advertisements.
But AI-generated ads could be headed down a dark path. The GOP has recently experimented with the tech in the smear campaign titled “Beat Biden,” where AI imagery paints a picture of what America could look like under a second Biden administration. “Beat Biden” could be a sign of the times, as AI continues to slither its way into politics, and politicians are growing concerned. New York Democratic House Representative Yvette Clarke introduced a bill titled the REAL Political Ads Act that would require disclosure on political ads if AI was used to make it.
On a lighter note, here are seven of the most uncanny examples of artificial intelligence trying to create advertisements.
Want to know more about AI, chatbots, and the future of machine learning? Check out our full coverage of artificial intelligence, or browse our guides to The Best Free AI Art Generators, The Best ChatGPT Alternatives, and Everything We Know About OpenAI’s ChatGPT.
The GOP launched this ad shortly after Biden announced his re-election campaign for next year’s presidential race. The video illustrates just how bad the GOP thinks America could get under Biden’s thumb using all AI-generated imagery.
“Synthetic Summer” has all of the tropes of a typical beer commercial: A late 90's throwback song, grilling at a summer barbecue, and people with horribly macabre depictions of human faces. The ad was created by Chris Boyle and Helen Power of the London-based production company Private Island.
Much the way “Synthetic Summer” captures the magic of a beer commercial, this ad for the fictitious restaurant called Pepperoni Hug Spot does much the same. The ad features even more evidence that AI doesn’t quite understand how humans ingest food and drink. The ad was generated by the Twitter user Pizza Later, a self-proclaimed AI explorer.
This Heinz commercial is a few months old, and takes us back to when AI art generators like DALL-E were seemingly inconsequential and incredibly novel. The ad features an AI art generator developing a bottle of the condiment using the input phrase “KETCHUP,” with the result clearly resembling a Heinz ketchup bottle.
This ad was created by DemonFlyingFox as a parody of the famous “You’re a wizard, Harry” scene from the first Harry Potter movie, through the lens of a late 80's Balenciaga ad. This isn’t technically an ad for Balenciaga, but it does make me want to buy some new shoes.
Image: LS&Co
In March, Levi Strauss & Co. announced a partnership with digital fashion studio Lalaland.ai to generate models with AI. The intention was to bolster the denim company’s pre-existing slate of human models by generating models of different sizes and shapes for products—Levi’s said in its press release that it typically only features one model per product. Naturally, the decision was met with criticism and Levi’s apologized before doubling down on the strategy.
Pizza Nuggets is a fake ad created with artificial intelligence that is meant to mimic the snack commercials of the early 90's. The fake brand, Pizza Nuggets, allows these computer-generated teens the ability to eat pizza and chicken nuggets in school. How rad!
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