The ‘Barbie’ Photos May Be the Last Great Meme

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Someone on the Barbie movie’s marketing team deserves a raise.

I’ve never seen a publicity rollout so pandering, which is to say: so genius. On Tuesday, Warner Bros. teased the long-waited release of the trailer for the upcoming Barbie movie—a project which, from its first announcement to the upsettingly hot first photo of Ryan Gosling as Ken and the paparazzi photos of the actors on set—has occupied not just an alarming amount of real estate in my brain, but the most valuable. Rather than survivalist thoughts like, “Should I eat today,” or “Have I paid my rent,” my brain is now full of questions like, “What metaphor for our current socio-political crisis is Greta Gerwig making within her Barbie movie?”

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