Northern Ireland's first LEGO store is set to open in Belfast this summer. Fans will have opportunities to immerse themselves in the world of LEGO building in the new 165 sqm store at Victoria Square.
This includes through Pick a Brick Wall, Hands-on Play Opportunities including free build challenges and events each month, Build a Minifigure Tower, and pick out a gift or look for the latest set.
Recruitment for roles in the new store has now started, and the opening date is set to be announced soon.
Shweta Munshi, Vice President Marketing, LEGO Retail at the LEGO Group: “We are delighted to expand the LEGO Retail store portfolio by opening the first LEGO store in Northern Ireland. After a thorough search, we have found the perfect site in Victoria Square, Belfast. In the heart of the city, the new store will allow builders of all ages to be inspired by the endless play opportunities the LEGO Group has to offer. This store will be a top retail destination for product launches and events, while acting as a hub for our LEGO community and new builders alike.”
Russell Banham, UK Head at Commerz Real, said: “The LEGO Group is one of the world’s most recognisable brands and we are really excited that they have chosen to establish their first flagship store in Victoria Square. Victoria Square is the leading destination for retail and leisure in Northern Ireland and the addition of a LEGO Store will further enhance the unrivalled mix of premium brands who have already made it their home. This is great news, not only for LEGO fans, but for the wider retail landscape in Northern Ireland.”
A statement added: "The new 165 sqm store offers an extensive range of new products only available exclusively at LEGO stores and LEGO.com, including the new LEGO Endurance set and the LEGO Icons Tudor Corner set. In addition, LEGO Insiders members will receive benefits at the new store such as exclusive gifts with purchase, double points events and much more.
"This new store will become the 21st LEGO Store in the UK, offering a range of new jobs within the local community. This follows an extremely successful year for The LEGO Group in 2024 opening stores in Cribbs Mall, Bristol and across Europe."
The official opening date and details for in-store events will be announced soon. Recruitment for roles in the new store has now started - visit LEGO.com/careers to apply.
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English (United States) ·