Meghan Markle’s Strawberry Jam Is the New Ivy Park Box

Photo Illustration by Luis G. Rendon/The Daily Beast/Instagram

If Meghan Markle’s lifestyle brand American Riveria Orchard and its strawberry jam are all part of a grand plan to troll the royal family, chances are it’s working.

Although the sugary preserves have yet to hit store shelves, people are already smacking their lips thanks to a brilliant PR campaign that rips a page right out of Queen Beyoncé’s marketing handbook.

Left and right, a select few celebrities have begun rushing to post video and photos of jam baskets that have been sent to them, complete with bright yellow lemons and handwritten notes from the Duchess of Sussex herself. (You’ll notice that the immaculate penmanship on the letters is the same as on the jam jars; that would be Markle’s handwriting, perfected through her past life as a part-time calligrapher.)

Read more at The Daily Beast.