A New Jersey man’s beef with Jack Daniel’s Tennessee Whiskey turning too “woke” has gone viral after he posted a video of himself torching a comically massive load of merchandise and booze to protest the brand’s support for the LGBTQ+ community.
In the early morning of April 7, Pauly Michaelis posted a video of the defiant burn session to Facebook.
“For those of you who know me well my drink has always been Jack Daniels,” he wrote. “For over 150 years since 1866 this drink was always associated with cowboys, warriors, bikers, savage rock bands and all American badass people.”
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