How Companies Can Avoid Black History Month Blunders

With Black History Month each year, companies dole out a variety of methods to uplift the lives and culture of Black Americans.

Of course, in a total nod to capitalism, many of those organizations use the 28-day celebration—29, when we’re lucky to get a Leap Year—as a marketing tactic to lure in buyers and then ditch the call for diversity once March rolls around.

Others miss the mark entirely with grandiose statements that come across as over-the-top and insincere, performative for the sake of appearing inclusive. Then, there are other companies who are too scared to even try and completely disregard Black History Month in their marketing plans.

Read more at The Daily Beast.