K-pop star G-Dragon / Courtesy of Galaxy Corp.
By Lee Yeon-woo
Hana Financial Group announced G-Dragon as its new ambassador on Sunday.
The group said the K-pop star's trendy, creative image aligns with the group's goal to create new value in the financial industry.
G-Dragon, an artist known for his presence in music, fashion and art, recently broke his seven-year hiatus with a single, instantly claiming the top spot on multiple music charts and reaffirming his influence in the music scene.
"It is even more meaningful and special because it is a partnership with Hana Financial Group, which has consistently carried out interesting marketing activities," G-Dragon said. "I am very excited, as I believe we can try something new and unprecedented in the fields of advertising and marketing."
Hana Financial Group is now equipped with an unprecedented ambassador lineup, including footballer Son Heung-min of Tottenham Hotspur F.C., singer Lim Young-woong, An Yu-jin, the leader of the girl group IVE and TV personality Kang Ho-dong.
The group plans to carry out optimized branding activities by developing messages that align with each ambassador and meet the needs of individual customers.
"Following Son Heung-min's healthy leadership, Lim Young-woong's warm consideration, Ahn Yu-jin's youthful and bright energy and Kang Ho-dong's reliable partnership, G-Dragon's unique trendy and creative character has been added (to the group)," a Hana official said. "We will provide new and innovative brand content so that more customers can look forward to a better tomorrow in finance."