The first shoppers were welcomed into the first-ever standalone Primark Home store in Belfast today.
The opening of the new retail concept represents a £2 million investment in the city centre and the creation of over 40 new retail jobs, bringing Primark’s total headcount to over 400 in Belfast and over 1,300 colleagues across Northern Ireland.
Located in Fountain House, a stone’s throw from Primark’s flagship Bank Buildings store, Primark Home Donegall Place offers this season’s must-have pieces alongside affordable essentials, making it easy to add a little spark to the place you call home.
Read more: Our top 10 picks as Primark Home opens in Belfast
Representatives from Belfast City Council, Belfast One and Belfast Chamber of Commerce joined Primark Home store colleagues for the opening, with Lord Mayor of Belfast Cllr Micky Murray taking part in a ribbon-cutting ceremony to officially open the store to the public.
Primark say they have seen growing demand from customers in Northern Ireland for its home range, with cotton bedding collections and unique kitchen ceramics proving particularly popular. Tablescaping remains a dominant trend, extending beyond Christmas to Easter, as more customers embrace seasonal home décor, with Easter wreaths and large-scale decorations becoming customer favourites.
Fintan Costello, Head of Primark Ireland and Northern Ireland, said: "This is a big step forward for the Primark brand as we continue to evolve our offering in line with the needs and wants of our loyal customers. We’ve seen a real surge in interest for our homeware ranges which is why we’re thrilled to launch the world’s first-ever Primark Home store in Belfast today.
"Ever since the reopening of our Bank Buildings store, the shoppers of Belfast have really embraced Primark and we’re incredibly proud to bring further investment to the city in return. The opening of this standalone store has also given us the opportunity to enhance Bank Buildings, where we can now offer bigger and better kids’ and menswear departments.”
Take a look through our gallery below for some photos from the opening of the first ever Primark Home.
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