Asia Model Festival holds business forum to expand globally

By Kwon Mee-yoo

Asia Model Festival (AMF), a leading event in the region's model, fashion and beauty industries, recently hosted a seminar to introduce its plans for global expansion, share growth strategies and strengthen cooperation among its international partners.

The event, hosted at the High1 Grand Hotel in Jeongseon, Gangwon Province, from Tuesday to Thursday, gathered key industry representatives and partners from across Asia to discuss strategies for worldwide business expansion and collaborative projects. Participants explored ways to foster mutual growth, facilitate market entry opportunities for brands and establish collaborative frameworks.

"Over the past 20 years, AMF has significantly contributed to globalizing Asian culture. Through this briefing, we aim to build an even stronger global network and set the stage for a new era of growth," Yang Eui-sig, chair of the Asia Model Festival Organizing Committee, said during its Alliance Annual Seminar.

AMF CEO Lim Hoon highlighted the festival's evolution beyond traditional model competitions.

"AMF will become a cultural business platform that connects Asia and the world and we will work with our partners from around Asia to lay the foundation for the sustainable growth of the modeling, fashion and beauty industries," Lim said.

He outlined key agendas and initiatives such as strategies for organizing regional preliminary rounds and global finals, attracting brand and corporate sponsorships and adopting environmental, social and governance, or ESG, initiatives to ensure sustainable industry growth.

AMF's Model Camp will provide specialized training for aspiring models selected from Asian countries, preparing them for competitive global platforms, while Asia Open Collection will showcase fashion brands and designers from across Asia, promoting their work internationally.