The rise of color vision in animals: Study maps dramatic 100-million-year explosion in color signals

Colors are widely used in communication within and among animal species. For example, peacocks proudly display their vibrant tails, adorned with iridescent eyespots, to attract peahens for courtship. This is a classic example of sexual selection using color signaling. Conspicuous colors are also displayed by toxic animal species, including many venomous snakes and the brilliantly colored poison frogs of Central and South America, as a warning to potential predators.