Genesis unveils electrified off-road SUV in New York

Genesis has unveiled a concept model for its X Gran Equator electrified off-road SUV in New York for the first time in the world, showcasing a blend of refined luxury design and a bold, masculine silhouette, the carmaker said Tuesday (local time). The vehicle was designed to target customers seeking to enjoy both an exquisite driving experience on the road and sturdy riding in mountainous areas. The concept vehicle displays Genesis' willingness to launch fresh vehicles featuring both masculinity and elegance — rarely seen among existing off-road cars. The luxury off-road SUV concept car was built on Genesis' design philosophy of athletic elegance. “The X Gran Equator concept is an exercise in harmonizing contrasts — combining elegance with ruggedness and the spirit of exploration with refined comfort,” Luc Donckerwolke, chief creative officer at Genesis, said. “It represents the orchestration of true off-road competence and uncompromising luxury, designed to enable the discovery of the world’s most breathtaking landscapes.” The exterior of the vehicle features clean lines and