Disruption or adaptation: Three questions for the right digitalization strategy

Does every company need to focus on disruption with its digital strategy or should it wait for disruptions from others before reacting and adapting its processes? A new study by Jan Recker, Murat Tarakci and Fabian J. Sting uses simulations to investigate under which conditions which digital strategy pays off the most. The paper is published in the journal MIS Quarterly.