No matter if you’re an hourglass, a pear, or any other body shape, the mantra “Style, Not Size” has proven true time and again. This concept has been beautifully showcased by friends Denise Mercedes and Maria Castellanos, who demonstrate that a great outfit can look fabulous on any body type.
Denise and Maria, who wear sizes 2 and 14 respectively, took the internet by storm in 2019 with their side-by-side photos wearing identical outfits. Their first viral post launched the “Style, Not Size” movement, advocating that fashion is more about style than body size. The duo continues to inspire with their coordinated looks, spreading the empowering message that all body types can look stunning.
In alignment with their message, recent data from GWI reveals a growing demand for body positivity from brands and retailers. Consumers are calling for more inclusive sizing options and a broader representation of body types in advertising. There’s also a desire for more size-diverse mannequins, minimal photo retouching, and fewer filters on social media posts.
This shift indicates that people want to see a true representation of all body shapes and sizes in both product offerings and advertising campaigns. Efforts like “Style, Not Size” encourage brands to embrace and celebrate this diversity.
Scroll down to explore the duo’s best looks and don’t forget to upvote your favorite outfits!
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#15
#16
#17
#18
#19
#20
#21
#22
#23
#24
#25
#26
#27
#28
Credits for Images: denisemmercedes / mariacastellanos_ri
