There is a certain amount of exclusivity that characterizes luxury travel today. It manifests itself as private apartments in first class cabins and even an airport terminal just for the ultra-rich. And now travelers flying in and out of the New York City area who crave that VIP-experience can dine at a private restaurant that’s invitation only.
United Airlines will open CLASSIFIED at Newark Liberty International Airport later this week. The restaurant has a “menu that’s inspired by upscale American cuisine with seasonal ingredients and tableside service,” according to an email sent to select United customers.
Other details about the restaurant are vague. We know that there are only 36 seats and reservations are required. Passengers are only given directions to the restaurant’s secret location after booking a table. Frequent fliers, however, have deduced that the restaurant is located behind the chef Alain Ducasse-helmed Saison restaurant, in Terminal C.
A meal at CLASSIFIED is, predictably, not cheap. Entrees range from $29 to $45 and, according to the menu, there’s also a 42-ounce tomahawk ribeye steak available for $98.
From leaked photos, it appears that customers order their meals via iPad. Although an unconventional choice for an upscale restaurant, the digital ordering process could prove to be a positive feature for diners who must dash to catch a flight.
United’s frequent fliers can check online to see whether or not they have been granted access to the restaurant. It’s yet unclear what exactly will qualify a passenger for a meal at CLASSIFIED.
United did not immediately respond to a request for comment.
(Travel and Leisure)