Winners of the prestigious Effies Awards 2016 will be announced in September. Effie Awards are recognized as the global symbol of marketing communication effectiveness. Sri Lanka Institute of Marketing (SLIM) has the franchise to hold the award ceremony in Sri Lanka and this will be the tenth year they will be conducting the event.
The highly prestigious Award Ceremony promises to be exceptional this year with more entries than before demonstrating its increasing importance in the advertising industry.
The head of the jury panel this year is Imal Fonseka, an iconic figure in Sri Lanka’s marketing industry. “The organizers intend to garner the collective wisdom of diverse specialties. This allows for debate and critique and finally fair, educated evaluation and scoring of the submissions” he said, explaining how Effies selects the judging panel.
Further elaborating on the process of judging entries for the Effies Awards, Fonseka said, “Each juror independently scores the entries in round one based on the stated criteria. Scores are tabulated and cutoff points are established by the Head of Jury. Entries are shortlisted based on this score. A similar process is followed in round two. However, each juror may bring in pertinent observations to the table before scoring.”
Shaminda Perera, Project Chairman pointed out what made this year’s Effies Awards different. He said, “Most importantly, we have introduced four new categories which are Travel & Tourism, Healthcare Services, Healthcare OTC products and Professional Services. What makes the new categories different is that this year we will have a jury member with experience in the healthcare industry.”
The overall response from agencies was much better than in the previous years he observed. “The response from ad agencies was really good with entries pouring in until final date of submission. Agencies showed greater enthusiasm to get feedback from the judges, so that they could benefit from the case studies for the future. “
“Even Global Effies is keeping a close tab on Sri Lanka’s event motivating SLIM to make this year’s Awards Presentation a truly exciting event” he added.