Team from Etisalat Lanka and Neo@Ogilvy

While the world celebrated the annual Social Media Day on 30 June, Etisalat Lanka in partnership with Neo@OgilvySri Lanka gathered the country’s Social Media fraternity recently to celebrate the hallmark event.

The day’s proceedings kicked off with the Social Media Conference, which was attend bySocial Mediaexperts from the Private and Public sector. The conference addressed the theme of the event on ‘How to thrive in a World of Fragmented Media’.

Neo@Ogilvy Digital Strategy Consultant Mary Ann Stephens spoke about Dark Social and how one could get the best out of the available channels. Wijeya Newspapers Head of Marketing – Content and Digital Media at Umair Wolid went on to explain whether, negative publicity is actually bad publicity; while Academic & Public Policy Researcher Chanuka Wattegama visited the spectrum of Online Journalism and its positives and negatives.

Etisalat Lanka Director Marketing Yarthav Mathiaparanam, Rehan Almeida representing the Bar Association of Sri Lanka and Neo@Ogilvy Head of Digital Media and Digital Production Unit Amitha Amarasinghetook part in a thought provoking panel discussion which looked at Brands, their role on Social Media and how they could use these tools to manage a Crisis situation. The evening ended with many of the Social Media Influencers on different platforms sharing their expertise with the community.