Adweek went far afield for their annual list of Powerful Women in Sports, selecting leaders from the burgeoning world of esports, the ascendant women’s soccer arena and a brand-new basketball league—plus the mar-tech and artificial-intelligence innovators serving the sports marketing ecosystem. Here, Adweek honors the 35 female executives and influencers who are winning over the next generation of fans and scoring new partnerships with brands.

Katrina Adams
Chairman, president, CEO, United States Tennis Association; chairman, U.S. Open
Christina Alejandre
General manager, ELeague; vp, esports
Erin Andrews
Broadcaster, Fox Sports and Fox Sports 1
Lisa Borders
President, WNBA
Karen Brodkin
Evp, content strategy and partnerships, WME | IMG
Heidi Browning
CMO, evp, National Hockey League
Kenyatta Bynoe
Vp, global brand marketing and
partnerships, Spalding
Amanda Duffy
Managing director of operations,
National Women’s Soccer League
Nancy Dubuc
President, CEO, A+E Networks
Pamela El
CMO, National Basketball Association, WNBA,
NBA Gatorade League
Monica Fee
Property sales executive, CAA Sports
Lesa France Kennedy
CEO, International Speedway Corp.; vice chair,
ISC’s board of directors
Stacy Fuller
Evp, creative, Havas Sports & Entertainment
Esther Garcia
Vp, Heineken’s Tecate and Tecate Light
Virginia Halas McCaskey
Owner, Chicago Bears
Dawn Hudson
Chief marketing officer, National Football League
Bilai Joa Silar
Svp, programming and production, Universo
Kate Johnson
Vp, global sponsorship marketing, Visa
Sue Lee
Partnerships associate, Twitch
Adrienne Lofton
Svp, global brand management, Under Armour
Amy Lupo
Senior director, content and marketing,
ESPN’s X Games
Stephanie McMahon
Chief brand officer, WWE
Lisa Murray
Evp, Global CMO, Octagon Sports and
Entertainment Network
Erika Nardini
CEO, Barstool Sports
Kim Ng
Svp, baseball operations, Major League Baseball
Alison Overholt
Vp, editor in chief, ESPN The Magazine, espnW
Elizabeth O’Brien
Program director, worldwide sports and
entertainment sponsorship marketing, IBM
Alegra O’Hare
Vp of global communications, Adidas Originals

Michele Roberts
Executive director, National Basketball
Players Association
Jill Smoller
Partner, agent, WME’s commercials and
sports department
Molly Solomon
Executive producer, svp, production and
operations, Golf Channel
Hannah Storm
Host, SportsCenter’s Face to Face on ESPN
Jennifer Storms
Chief marketing officer, NBC Sports and Olympics
Amy Trask
CEO, The Big3