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Stax Inc., a global strategy consulting firm, will host a week-long roadshow for corporates looking to explore emerging markets in areas like East Africa and the Mekong Valley. During the first week of July, experts will share key learnings and success  stories from entering developing markets that hold both tremendous potential as well as great obstacles.

With offices in Boston, Chicago, Colombo, New York, and Singapore, Stax provides global corporate and private equity clients with actionable answers based on deep research and analysis.

“The purpose of this roadshow is to highlight a strategic approach to overseas expansion that enables management to make more systematic and data-driven decisions,” explained Dr. Kumudu Gunasekera, Director of Stax. With over 20 years of global experience, Stax can guide clients through the challenging process of entering new markets. “Our proprietary VIPER approach provides companies with a comprehensive and customized  market    expansion strategy to help compete  in the global market,” added Dr. Gunasekera.

VIPER—which is an acronym standing for Validate, Internalize, Prioritize, Enter, and Refine—outlines the steps that a company can take to make its international expansion more systematic.

The upcoming roadshow presents an opportunity for companies interested in expanding overseas to benefit from Stax’s global experience, right here in Colombo.