LOLC won the hearts of the people when it was crowned the “Financial Services Provider of the Year 2017” at the SLIM-Nielsen People’s Awards 2017. LOLC Group Managing Director/CEO, Kapila Jayawardena received the award at the Water’s Edge, Battaramulla, recently.
Organised for the 11thyear, the SLIM-Nielsen People’s Awards is a joint initiative of the Sri Lanka Institute of Marketing (SLIM), the national body for marketing, and Nielsen Sri Lanka, the local arm of the largest information and research company in the world. Known as one of the much awaited events in the corporate calendar, SLIM-Nielsen People’s Awards rewards and recognisesbrands that have made a powerful impression in the minds of the people. Winners are based on consumer responses or people’s choice rather than on a decision of a panel of judges.
Speaking about the achievement, LOLC Group Managing Director/CEO, Jayawardena said, “This award is a true reflection on how well the LOLC brand is embedded in the minds of the public and how well the brand has given back to society in terms of benefits, value and more importantly uplifting the socio economic status of the community. Unlike any other awards presentation, at the SLIM-Nielsen People’s Awards, it is the people who decide, who walks home a winner.