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AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group, announced today the signing of a multi-year agreement with David Beckham, under which he will become the Company’s Global Ambassador. In this newly created role   Beckham will support AIA in its goal of helping people in the Asia-Pacific region live longer, healthier, better lives.

Mark Tucker, AIA’s Group Chief Executive and President, said, “We are delighted to welcome David as AIA’s Global Ambassador. David is an incredibly successful global sporting icon, a committed family man and is hugely respected for his longstanding community and charity work; most notably as a UNICEF Goodwill Ambassador over the past 12 years.”

Ng Keng Hooi, AIA’s Group Chief Executive and  President Designate, said, “David is a natural fit with AIA as we pursue our purpose to play a leadership role in the social and economic development of the communities we serve and in doing so, helping millions of people across the Asia-Pacific region to live longer, healthier, better lives.”

David Beckham, said, “Joining the AIA family was an easy decision for me. I am a passionate believer in the value of wellness and maintaining a healthy lifestyle and I share AIA’s commitment to encourage people to take charge of their health.

“Throughout my career in elite sport, and in my role as a parent, I have always tried to be the best I can be by training hard and setting a positive example to those around me. I am looking forward to working closely with AIA and supporting the Company’s efforts to improve the quality of people’s lives across the Asia-Pacific region.”

As Global Ambassador Beckham will be present at a number ofAIA’s most important community and business activities to personify and demonstrate the benefits and the importance of maintaining a healthy lifestyle. These will include events for our customers, agents, partners and employees.

The new role has been created following the launch of AIA Vitality, Asia’s first and only comprehensive science-backed wellness platform. It provides members with the knowledge, tools and motivation to help them make achievable steps to meet health goals and bring about long-term positive behavioural change regarding dedication to maintaining a healthier lifestyle.

AIA Vitality members are encouraged and incentivised to actively engage in health and wellness initiatives and activities by offering them enhanced benefits, including premium discounts, on their insurance policies and other exciting and valuable rewards from a wide variety of third party providers.