Jaguar Land Rover UK’s largest automotive manufacturer continues its long-standing partnership with Colombo Fashion Week (CFW) in its Summer edition.

Jaguar is one of the world’s premier luxury sports sedan and sports car marques and Land Rover remains as the world’s leading manufacturer of premium all-wheel- drive vehicles. The two iconic British brand’s proudly partner with CFW in support of developing the fashion industry and creating a platform for the next generation of designers.

This season, Jaguar brings to guests the powerful and agile sports car, the F-Type along with the F-PACE, Jaguar’s first performance SUV and family sports car. The virtual reality experience of the All-new Discovery will also be unveiled at the event. Guests have the opportunity to immerse themselves in a virtual walk round prior to the launch of this product.

Outstanding design has been fundamental to everything Jaguar has done in its rich 81-year history. Jaguar products has always been among the most beautiful, elegant and dynamic cars the world has ever seen, such as the iconic Jaguar E-Type, exemplified today by the All-new F-PACE, a performance SUV and the desirable F-TYPE. With a no-compromise approach to design and engineering, the Jaguars of tomorrow aim to continue to set the standard for the next 80 years.

The simplicity and purity of Land Rover’s design is as important to the company now as it was in 1947 when Maurice Wilks sketched out the concept for a “Go Anywhere” Land Rover on a sandy beach in Wales. Land Rover’s design philosophy is guided by the four key elements of: innovation, sustainability, relevance and desirability, to create its distinct vehicle families.