Sri Lanka Retailers’ Association (SLRA) aims to harness the resources of the Organized Retail industry to a common platform to promote Innovation and Growth in retailing.With the vision of “Achieving retail excellence” and its inclusive approach of being the “Voice of the Retail Industry in Sri Lanka”, SLRA commenced its flagship activity for 2017 under the guidance of Honourable Minister of Finance,  Ravi Karunanayake.

In a bid to initiate this project, Hussain Sadique, Deputy Managing Director of Hameedia and Chairman of SLRA,  Asoka Peiris, Group CEO of Singer and Convener of Shopping Festival,  together with SLRA Members comprising  Kaushalya Perera, Director of DSI,  Ajith Amarasekera, CEO of Swarnamahal Jewellers, Nasser Majeed, CEO of Softlogic Retail, Mehraj Sally, Group Director of, Nauseer Ahamed, CFO of The Factory Outlet, Tony Bastiansz, Marketing Manager of Exclusive Lines, Leonard Perera, Founder Convener and  Head of Business met the Minister of Finance recently for a discussion prompting the establishment of this event.

The SLRA intends to conduct the ‘Sri Lanka Shopping Festival,’ annually with the support of the government. A National Steering Committee involving The Ministry of Tourism, Ministry of Development Strategies and International Trade, Ministry of Plantation Industries, Export Development Board, Sri Lanka Tea Board, Sri Lankan Airlines, Hotels Association, Travel Agents Association, and Sri Lanka Retailers’ Association together with Media was proposed by the Hon. Minister. This high-level committee will be a collaborative Public-Private partnership with maximum participation from the State and Private sector which will drive and coordinate the project in line with the proposed Government allocation of Rs. 50 Million read in the National budget for 2017 for this purpose as “Colombo Fair”.

The fair will be held during a dedicated time period, every year, targeting both the foreign and local shoppers by offering various choices and discounts, with considerable savings. This fair will be coloured by cultural and sporting events, musical programmes and book exhibitions etc.  It will be similar to the Dubai Shopping Festival, Great Singapore Sale and Malaysian Mega Shopping Carnival which will ensure that the locals gets a first-hand experience of a shopping extravaganza.