Wimukthi Galahitiyawa is no ordinary adman. He is an award-winning entrepreneur, a strategist and an innovator with a passion to make brands look better and a vision to make people who work with him better, too.
He is currently a Director of Brand Centrical which he founded in 2013 with his business partner Diluni who also happens to be his wife.
A product of Asoka Vidyalaya, Wimukthi was felicitated by the Federation of Chambers of Commerce and Industry of Sri Lanka (FCCISL) as the Young Entrepreneur of the Year for 2016. A self-taught designer turned Creative Director and currently the founder of his own design studio-cum-ad agency that focuses mainly on branding, Wimukthi said that his journey as an entrepreneur has not always been a smooth one.
Sharing his story with Weekend Nation, he said that while working full time he also had his own business on the side ever since he left school.
“Being an entrepreneur is challenging. It may require you to step out of your comfort zone, take risks and face a crisis. What’s important is however not to lose focus in the process”, said Wimukthi.
Commenting on the industry, he emphasized the importance of brands taking branding more seriously and how branding is a more comprehensive process than merely coming up with a logo and a tagline. According to him, branding is the process of positioning a business and portraying it in the correct light in the minds of its potential consumers or target audience.
“Branding is about making an impression. It’s a 360-dgeree approach that involves making a brand appealing to a given audience as well as aligning the internal branding with the outward positioning,” Wimukthi said.
He was of the opinion that Sri Lanka could use better young creatives who are not merely educationally qualified and familiar with the software but who have the capacity to think independently and ‘out-of-the-box’.
In this regard, Wimukthi believed better opportunities should be given to youth in the form of internships to get hands-on experience and discover themselves and their strengths as creatives.
He told the Weekend Nation that he wants to start a vocational programme for youth aspiring to pursue careers in advertising to ensure that the talent pool in the industry grows qualitatively, not just quantitatively.
Apart from Brand Centrical, he is also currently involved in a solar power project which had been launched in October 2015.