The pioneering electronic media of the country, the Sri Lanka Broadcasting Corporation will be celebrating its 50th anniversary of informing, educating and entertaining the nation, on January 5 at 3 p.m. at the Corporation premises.
President Maithripala Sirisena and Prime Minister Ranil Wickremesinghe will be in attendance along with Minister of Mass Media, Gayantha Karunatilake and his Deputy, Karunaratne Paranavithana.
The Corporation was initially called the Ceylon Broadcasting Corporation. The pioneer broadcasting institution was inagurated in 1925 popularly known as Radio Ceylon was converted to a corporation on 5th January 1967.
Director General of the Corporation, Erananda Hettiarachchi informed that a series of programmes had been planned in view of the celebration of the golden jubilee. A postage stamp and first day cover are to be issued to commemorate the occasion along with the launch of several publications containing historical and analytical accounts of the Corporation.
Sirisena and Wickremesinghe will be declaring open a new administrative block and the studio complex, the latter which has been refurbished at a cost of Rs 200 million.
The studio complex houses 12 multi-media studios in total, with state-of-the-art facilities and enhanced technology for the purpose of recording and broadcasting music, talk shows, educational programs and commercial dramas, in all three languages. Adhering to high standards of quality in terms of production, which are also in compliance with linguistic ethics, the imparting of knowledge to listeners and raising the public’s levels of appreciation and improving their taste in culture, are among the hallmark achievements of the Corporation.
A comprehensive information technology programme too is to be implemented within the Corporation during the course of this year.
The Corporation also has regional commercial services with community radio stations in Anuradhapura, Matara, Kandy and Jaffna for the provision of greater access to listeners island-wide.