Datsun brand is returning to Sri Lanka almost 60 years after its initial introduction to the country in 1957. At a special ceremony held in Colombo last week, the first new Datsun showroom was officially opened by representatives of both Datsun and Associated Motorways (Private) Ltd. (AMW), Nissan Motor’s long-term partner in Sri Lanka. Future plans call for Datsun cars to be available in seven cities across the country.
The inauguration of the new showroom also marked the official start of sales of the company’s newest model, Datsun redi-GO. Marketed as an urban cross, Datsun redi-GO is an attractively priced, modern and highly capable vehicle that combines the roominess, agility and efficiency of an urban hatchback with best-in-class ground clearance (185mm) and the rugged looks of a crossover.
Aimed at aspirational younger owners ready to take the next step up in their lives, redi-GO pre-launch activities began in September. As the brand makes its official return, 300 Datsun redi-GOs have been already sold, giving the car an impressive 10 per cent share of its market segment in Sri Lanka.
Tomonori Muto, General Manager, Datsun Business Unit, said: “There’s a new generation of car buyers in Sri Lanka who want a stylish car that’s exciting to drive and offers modern engineering with worry-free ownership–all at an attractive price. Datsun redi-GO is that car. We are delighted to be back in Sri Lanka to offer Datsun’s newest car to a new generation of Sri Lankan customers.”
Datsun’s return to Sri Lanka makes it the company’s 13th global market.