The region’s largest weft knit textile manufacturing Company (formerly known as Textured Jersey), unveiled their new corporate brand Teejay last week.
The new brand articulates the vibrancy of the different DNA within the Group and the synergy they bring to every aspect of their operations. Delivering synergy through unification, the parent company Teejay Lanka PLC., will bring its acquired entities under the group brand name and the acquisitions would now go by the names of Teejay Prints and Teejay India.
Bill Lam, Chairman of Teejay and head of Pacific Textiles, Honk Kong said that he was proud of the Group’s achievements. “Teejay has come a long way from the time this company was first launched 16 years ago. Not only has it been a great partnership from a purely business point of view but what this company has accomplished from then to now has been phenomenal. Rebranding as Teejay is another step in the right direction as it will give them a special identity as a group and a platform which I am sure would inspire them to reach greater heights”, he said.
Speaking of some of Teejay’s more recent achievements, the chairman said that being named among the Forbes 2016/17 Best 200 Asian companies under a billion was no mean feat. The company has been listed among the top 30 companies by the Business Today magazine and been among the LMD top 50 based on turnover. The company has just reported a net profit increase of 47% and a top line increase of 48% during the first half, which marks an impressive nine continual quarters of profit growth for the company.
CEO of Teejay, Sriyan de Silva Wijeyeratne said the rebranding exercise was aimed at creating a unique modern brand which reflected the dynamism and energy of their combined team. “The new Teejay logo and brand is more in line with our new persona as a group. It is a new birth for a youthful company. While we have a rich history to fall back on, as a combined operation we have become stronger and we now bring different skills to the table that make our industry ready and more equipped to take on the challenges of the future”, he said.
The rebranding process was handled by brand consulting strategists and creative explorers Landor in India in collaboration with Brand Finance in Sri Lanka.