The shooting of Imaikkaa Nodigal starring Nayanthara, Atharvaa and Raashi Khanna is set to commence around mid-October. Bollywood director Anurag Kashyap is apparently in talks to play the antagonist.

Producers Cameo films recently disclosed that the script of Imaikkaa Nodigal will have the dimension of a Hollywood one, where alternative tracks showcase the strength of each artist, which will eventually form the fulcrum of the movie. A little birdie has hinted that Atharvaa plays the younger brother of Nayanthara in the film and the story supposedly talks about how these siblings overcome a crisis that has been thrown at them.