The Ministry of Tourism Development last week announced that it would launch a worldwide destination promotion campaign on a multi-media platform towards November this year.

Minister of Tourism Development, John Amaratunga said the campaign would essentially target the high season traffic and will use digital platforms.

Meanwhile, tourist arrivals to Sri Lanka hit an all-time high in July this year clocking 209,351 visitors.

The Ministry of Tourism Development on the arrivals recorded a growth of 19.1% compared to July last year and is the highest number recorded in a single month since records began in the sixties.

A statement by the Ministry said that the arrivals figure in July was higher than the number recorded last December, which is traditionally Sri Lanka’s highest grossing month in the tourism calendar.  Last December too was a record at the time with 206,114 arrivals but the July performance has eclipsed this mark.