Singer Sri Lanka PLC, the country’s premier consumer durables retailer, is set to bring excitement to the people of Jaffna through “Yaal Singer Fiesta”, a 4-day event that will be held at the Veerasingham Hall, Jaffna from 20th to 23rd August.

The Yaal Singer Fiesta will showcase over 40 brands of world-class products marketed by Singer in Sri Lanka. All those attending will be entitled to up to 50% discounts on products ranging from personal devices such as mobile phones, tabs and laptops to household and kitchen appliances. Additionally, there will be a wide array of activities for the whole family including daily cookery and sewing demos, introduction of new products, kiddies’ games, entertainment events, competitions, daily raffle draws with exciting prizes, a grand musical show and many more fun-filled events.

Commenting on the festival, Kumar Samarasinghe – Director – Marketing Singer Sri Lanka stated, “Singer has always been in the forefront when it comes to reaching out to our growing customer base in all parts of the island. While our presence through our network is well-documented, we also believe in engaging with our existing and prospective customers, understanding their fast-evolving needs and giving them the opportunity to acquire world-class products at discounted prices. Through the ‘Yaal Singer Fiesta’, we have taken it to a new level by organizing an event where the whole family can participate in and enjoy.”

Singer products are available through the company’s growing network of over 420 showrooms spread island-wide and an equally established after sales service network. The company’s dedication to uplifting Sri Lankan living standards has been recognised time and time again, with the winning of the “People’s Brand of the Year” award for 10 consecutive years.