Janashakthi Insurance PLC, last week launched their latest campaign to capture the innovative minds of today’s youth – the ‘Janashakthi Full Option Appathon’, the Next Gen Smart Tech Challenge. The team-based challenge will have the nation’s youth competing for the Rs. 1 million prize by proposing and developing apps that add value to the lives of the general public. The inaugural theme for the challenge is ‘Solutions to issues caused by traffic’.

Janashakthi (1)Powered by the world-renowned Google Developer Group (GDG), the ‘Janashakthi Full Option Appathon’ challenge is aimed at encouraging Sri Lankan youth to challenge their creativity and practical thinking skills, as well as use their skills in app development towards providing innovative solutions for issues faced by the general public.

Based on submitted proposals, the challenge will see teams go through several stages prior to being shortlisted for the final selection. In order to empower the teams to excel in their projects, Janashakthi will further conduct workshops led by experts from the IT field, who will provide the necessary guidance and mentorship required by the participants during the entire process.

The ‘Janashakthi Full Option Appathon’ challenge is a continuation of our journey of innovation where we strive to help craft a new generation of innovators by fueling young minds to seek solutions where others simply see problems,” said Jude Fernando, Chief Executive Officer of Janashakthi Insurance PLC. “We look forward to the many brilliant proposals that will help reveal the infinite possibilities that await us when technology and innovation are combined to open new doors,” he concluded.

The ‘Janashakthi Full Option Appathon’ challenge was launched at the Majestic City, Colombo with the novel use of a flash mob for the entertainment of bystanders. The proceedings then continued on to include an informal panel discussion featuring representatives from both Janashakthi and GDG.