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Bates Strategic Alliance, the pioneering leader in Integrated Marketing Communications who in 1993 pioneered the introduction of public relations into the services offered, last week said it was fully committing to transforming the agency offering in anticipation of the future of marketing communications. In an initiative to attract the uncommon talent who subscribe to the Founder’s vision, Bates is re-training its people and seeks to attract some leaders and enthusiastic experimenters to drive this futuristic approach. The campaign features the CEO in a new avatar as a humanoid pitchman.