Nine young marketing communications professionals from Sri Lanka have been selected to represent the country at the Young Lions Competitions and the Roger Hatchuel Academy, which are part of the prestigious Cannes Lions International Festival of Creativity.These young professionals were selected to represent Sri Lanka at a local competition which had in excess of 60 participants. These programmes are organized by Metal Factor in partnership with the national industry bodies the International Advertising Association (IAA), the Association of Accredited Advertising Agencies (4As) and the Sri Lanka Institute of Marketing (SLIM). The local winners will now compete against the best teams in the world in their respective categories at the Cannes Lions International Festival of Creativity in France later this month. The Young Lions competition is the equivalent of the Olympics in advertising.

Hatchuel (2)