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‘John Keells X’ is a three-month open innovation challenge organized by John Keells Holdings PLC (JKH), aimed at galvanising the creative and intellectual talent of the public, in a competition format. This challenge is open to any individual or team that wishes to present world-class disruptive innovative ideas and will stand the chance of winning up to Rs. 3 million in prize money and potentially further funding for commercial ventures.

John Keells X seeks individuals and teams with imaginative minds, a sense of design and a high degree of self-motivation.The ethos of the challenge is to provide a platform for innovative ideas that can disrupt traditional business models, and open new markets and new avenues for enhancing customer experiences and improving operational efficiencies of businesses.