Unilever Sri Lanka, the Lankan unit of global FMCG giant has joined forces with the largest state owned FMCG network, Lak Sathosa in Sri Lanka’s first ever “land sweepstakes”.
“It gives me great pleasure to promote FMCG items with global multinational such as Unilever Sri Lanka” said Minister of Industry and Commerce Rishad Bathiudeen (under whose purview Lanka Sathosa falls) last week in Marawila.
Minister Bathiudeen was addressing the launch event of the unique FMCG promotion campaign “Idam Nidhaanaya” (Land Treasure) by Lanka SATHOSA and Unilever Lanka where consumers get access to a pioneering sweepstake to win one of three prime land plots developed and ready for them.
Minister Bathiudeen further noted that monthly losses at Lak Sathosa retail chain have been reduced to Rs. 68 million from Rs. 844 million and the retail chain will soon be a profitable entity.
Lanka Sathosa is the largest state owned FMCG network in the country. The government plans to expand the 312 strong present Sathosa network to 500 outlets by 2016/’17.