Swim Week Colombo, presented by OLU Tropical Water and Asia’s first fashion week dedicated to swimwear, announces a new season. Swim Week Colombo is a technical collaboration with Linea Aqua, swimwear manufacturer, bringing together leading designers, manufacturers, buyers and retailers for an exciting series of runway shows, fashion talks and retail segments from June 24 to 26.

As the location of an international swimwear platform, there is none better than Sri Lanka. Sri Lanka has a natural climate that is ideally suited for swim and beachwear fashion. Swim Week Colombo, as Asia’s premier swimwear fashion week, aims to provide an international platform to further develop and promote the strengths of Sri Lankan designers in their foray into swimwear. It also provides the opportunity for leading international swimwear designers to showcase and retail the latest trends and collections to capture a growing audience for swimwear in the South Asian region.

Presenting 14 leading Sri Lankan and international designers on the runway, Swim Week Colombo will be the merging point for designers, manufacturers, buyers and retailers. It also introduces for the first time, TrendSwim, a meeting of minds between thought leaders and influencers who will discuss the trends and innovations of the swimwear industry today. Swim Wall, a unique retail segment, will provide participating designers the opportunity to retail their collections straight off the runway, both offline and online.

As swimwear continues to be a high-growth category in the global fashion industry, Swim Week Colombo provides a unique opportunity to Sri Lankan designers to venture into this growing category and reach an international audience.