JAT Holdings MD, Aelian Gunawardene

JAT Holdings last week announced its new corporate identity to reinforce its leadership position in the Sri Lankan market and support the company’s long-term growth strategy by increasing awareness, appealing to new markets, and broadening its international reach.

The rebranding represents JAT’s successful and on-going transition well beyond its paints and coatings heritage into an integrated end-to-end solutions provider that utilises design and construction to create and transform spaces in both domestic as well as corporate spheres.

The brand’s aggressive new marketing approach includes sharpening its strong sales and distribution capabilities in Sri Lanka, India, Pakistan and Bangladesh.

The Company is also increasing its office space by constructing a futuristic complex that provides convenient consumer access to its living, furnishing and paints businesses.