Sri Lanka’s leading tyre brand CEAT has further consolidated its engagement with motor racing in the country by taking title sponsorship of the ‘CEAT Sri Lanka Super Series’ comprising of four race meets to be conducted in 2016 by the Sri Lanka Association of Racing Drivers and Riders (SLARDAR) one of two associations representing drivers and riders.
The four race meets are the Cavalry Super Cross (11th & 12th June), the Pannala Circuit Meet I (29th to 31st July), the Commando Challenge (8th & 9th October) and the Pannala Circuit Meet II (12th & 13th November). The Commando Challenge will be conducted at a newly-constructed super Cross track at the Commando Regiment Training School at Uwa Kudaoya.
With the formalisation of CEAT’s support to these events, the brand becomes the title sponsor of the two main championships in Sri Lanka for motorsports, the CEAT Sri Lanka Super Series and the CEAT SLADA Championship comprising another five race meets.
This is the third successive year that CEAT is supporting the CEAT Sri Lanka Super Series and the seventh year of sponsorship of the CEAT SLARDAR/CEAT SLADA Championship.
“As the manufacturer of performance-driven tyres that dominate the key product segments in the local market, there is a clear synergy between the brand and motor racing,” CEAT Sri Lanka Vice President Sales & Marketing Ravi Dadlani said.
Besides, CEAT supports the race meets conducted by the Sri Lanka Army and the Sri Lanka Air Force, as well as the sport’s governing body Sri Lanka Automobile Sports (SLAS). As part of its partnership with SLAS, CEAT Sri Lanka is the principal sponsor of all Ford Laser/Mazda 1300cc and 1500cc and Nissan March 1000 cc ‘one-make’ racing events conducted during the year, at which all competing drivers race on CEAT radial tyres.