Minister of Tourism, John Amaratunga was presented with the latest edition of the only Arabic language travel guidebook on Sri Lanka, by Emirati author and entrepreneur, Ms Heba Al Mansoori. The presentation ceremony took place at the Sri Lankan Pavilion on the sidelines of the Arabian Travel Market.
The Minister was accompanied by Chairman of Sri Lanka Tourism Development Authority, Paddy Withana, Consul General of Sri Lanka for Dubai & Northern Emirates, Charitha Yattogoda, Managing Director of Sri Lanka Tourism Promotion Bureau, Ms. Ruvini Dias Bandaranaike and Ms. Country Manager UAE, SriLankan Airlines Ltd, Desiree Premachandra.
The guidebook titled – Sri Lanka: The Most Beautiful Island in the World, which was penned by Ms. Al Mansoori, was well received by the Arab-speaking world and the first 20,000 copies were rapidly sold out. The updated version of the guidebook, the first of its kind written with the specific needs of the Arab traveller in mind, is being produced to meet the ever growing demand from travellers eager to visit the beautiful island nation. Through the book, Ms. Al Mansoori, Founder and CEO of leading independent marketing communications agency BIZ COM and broadcast and print media veteran, presents a vivid image of the emerald Isle as a veritable tourist paradise, full of cultural and environmental gems, stunning locales, serene hillsides, captivating coastlines and beautiful beaches.