For the first time in history, Sri Lanka will see a gathering of its General Insurance companies under one roof and in a common forum. The 10th of May 2016 will see the General Insurance Sales Congress (GISCO) taking place at the Waters Edge under the theme, ‘Growth through Innovation’, chosen specially to encourage companies to pay more attention to sustainable innovation in order to achieve competitive advantage.

The principal objectives behind the organization of such an event are; the need to provide the General Insurance fraternity with an opportunity to share key insights and knowledge on the importance of innovation to gain customer loyalty, to gather different perspectives from international and local insurance experts as well as to obtain views from both sales and non-sales staff on innovation and sustainability.