For the 14th consecutive time, Sri Lanka Tourism participated at the Arabian Travel Market (ATM), the tourism industry’s leading travel and tourism exhibition within the Middle Eastern and Pan Arab regions with a view to attracting a greater proportion of high end tourists from the Middle East.
Sri Lanka’s Minister for Tourism Development and Christian Religious Affairs, John Amarathunge, the Ambassador of Sri Lanka for the UAE, Chairman SLTPB, MD SLTPB and Market Head for Middle East attended the fair held in Dubai from April 25 to 28, 2016 along with 54 industry stakeholders on behalf of Sri Lanka tourism.
“The main theme of the Sri Lankan pavilion at the ATM was wildlife and tea tourism. There was also focus on Travel Technology, Business Travel, Luxury and Wellness. This fair provided an opportunity to grow the market and build relationships with regional tour operators in Middle East and Arab region,” Sri Lanka Tourism said in a statement.
The Crown Prince of Dubai, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum and Chairman of Dubai Executive Council took the honour of opening the grand event providing the opportunity for more than 2500 exhibitors from around the world.
In 2015, tourist arrivals from the Middle East recorded a 13.6% increase year-on-year to 101,066 visitors.