New York-based Effie Worldwide, Inc. has announced Imal Fonseka as a juror of the 2016 Global Effie Awards competition. Imal brings glory to the country yet again by being the first Sri Lankan to hold this position. He was also the first Sri Lankan to sit on the Asia Pacific Effie jury panel recently.
Imal a respected marketer who has managed brands across Sri Lanka, South East Asia and the Sub-continent is currently the CEO of Ceylon Biscuits.
The Global Effies honour multinational marketing communication efforts that have proven their effectiveness in four or more countries on at least two continents. Recent winners have included Always, Jaguar, and Nike Football.
This year the Global Effie competition will be judged by top global marketers simultaneously in Singapore, São Paulo, New York and London.