Tea Exporters Association (TEA), the private sector body dedicated to promote tea exports from Sri Lanka, will be conducting a workshop on ‘Tea Strategy Development’ required in each stakeholder sector of the tea industry in achieving the revenue target of US $ 5 billion by 2020.

Minister of Plantation Industries Navin Dissanayake will inaugurate the session while the Chairman – Sri Lanka Tea Board, Chairperson – Export Development Board and other senior officials in the relevant state organizations will also participate at this workshop.

The workshop will be conducted in a manner to help stakeholders and policymakers to understand the future requirements of the tea industry and map-out a plan to ensure its sustainability. It will also focus on four key areas of the tea sector such as new business models for plantation and manufacturing sectors, marketing of Ceylon tea in today’s context, current trends and prospects in the global tea market and implications of exchange rate fluctuation on the tea industry.

The Tea Strategy workshop will be held on Tuesday 18th February, 2016 from 2.30 to 6.30pm at the Export Development Board (Auditorium- 3rd Floor), No. 42, Nawam Mawatha, Colombo 2.

The event is open for all stakeholder members of the tea industry and for service providers such as Banks, Freight Forwarders, Logistics companies, etc. on prior registration. Those who are interested in participating at this workshop may contact TEA secretariat on 011-2433308 or email before 15th February, 2016.